Bin Haider Hospitality, a subsidiary of the Dubai-based Mohammad Omar Bin Haider Holding Group (MOBH), has rebranded the Holiday Inn Bur Dubai Embassy District as the Grand Excelsior Hotel Embassy District, and taken over management of the property from IHG.

The other hotels under the Grand Excelsior brand are located in Bur Dubai, Al Barsha, Deira and Al Rigga.

Bin Haider plans to increase the brand’s portfolio and expand with more hotel projects across the UAE, Middle East and Europe, it said. The company’s hospitality division consists of three sections: one owns and manages hotels under the Grand Excelsior brand; the second owns hotels with third party management; while the third owns and manages hotel apartments under Deebaj brand.

The rebranded Grand Excelsior hotel is located in the heart of Bur Dubai, a few minutes away from the Dubai International Airport, and close to the Gold and Spice Souks, Dubai Creek, shopping malls, historic attractions and business districts.